Your Case for Adding Radio

This section provides top research resources and data to help you justify the need to add radio to your product.

Top Radio Research Resources

Companies and listeners accept radio as an ad-supported medium. Because of this, radio has great research available for understanding listening habits so advertisers and sellers can make the most of advertising. Here is a list of recommended resources.

• Edison Media studies summarize demographic trends in Internet radio with consistent metrics beginning from before broadband grew.
• Bridge Ratings contains high quality primary research that shows trends in radio listening across traditional, HD, satellite, and the Internet (Hint: Internet is winning big time!).
• Arbitron offers important data on U.S. radio listening organized by market and format.
• Radio Research Consortium collects information Arbitron-style for non-commercial U.S. radio. This data isn’t included in free Arbitron, so add to the Arbitron numbers to Radio Research Consortium’s data get the full picture.
• AudioGraphics shares insightful results from consumer profile surveys.
• Integrated Media Organization focuses on Public Radio and also compiles useful information on new media and radio listening.

C’mon! Do People Still Listen to Radio?

Many think radio is dying because of more available media options. The data tells a different story… radio is growing.

Over 50 million people listen to Internet radio in an average month.

So do people still listen to radio?

Yes!

For people who need numbers for proof… see the next chart.

Over 95% of adults listen to radio… and a lot of it. They listen 20 hours of broadcast radio per week, or five times the hours spent listening to recorded music.

Want another pretty chart with a breakdown? Your wish is our command:

Radio Is Alive and Well! And living wherever you go!

Want more resources, information, and expertise on all things radio? Email developers@radiotime.com or call us in Dallas at 972-364-9797.