Podcast Listeners = TiVo Viewers

A new CLX survey finds those over 45 are 60% more likely to listen to podcasts than those under 25.

A spring Pew survey found podcasts are twice as popular when incomes rise above $75K.

Podcast users are much more likely to have broadband and enjoy public and spoken radio than their peers.

These demographics match TiVo.

These listeners don’t want audio blogs, they want TiVo for radio.